Wie wird ein Missstand zum Skandal? Was unterscheidet einen Skandal von einem publizistischen Konflikt? Worauf beruht die Wirkung der Medien bei einer erfolgreichen Skandalisierung? Warum glauben bei einem Skandal die meisten, sie w�ssten genau Bescheid, obwohl sie kaum Ahnung von den Fakten haben? Wie wirkt eine Skandalisierung auf die Skandalisierten? Welche positiven Wirkungen besitzen Skandale – und welche negativen Wirkungen haben sie? Wie kann manden Nutzen-Schaden-Saldo eines Skandals absch�tzen? Diese Fragen beantwortet der vorliegende Band.

About the Author

Dr. Mathias Kepplinger war von 1982 bis 2011 Professor f�r empirische Kommunikationswissenschaft am Institut f�r Publizistik der Universit�t Mainz.

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