The Medium Is the Massage: An Inventory of Effects
Marshall McLuhan/ Quentin Fiore
ISBN 10: 1584230703 ISBN 13: 9781584230700
Published by Gingko Pr Inc, 2001
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Paperback
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
9th edition. 160 pages. 7.00x4.25x0.25 inches. In Stock. Seller Inventory # xi1584230703
Synopsis:
<b>30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. </b><br>With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. <br>McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. <br>McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
About the Author: Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.
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Bibliographic Details
Title: The Medium Is the Massage: An Inventory of ...
Publisher: Gingko Pr Inc
Publication Date: 2001
Binding: Paperback
Condition: Brand New