Meme Wars: The Creative Destruction of Neoclassical Economics

"Engrossing, exciting [...] This book compels us to rethink our approaches to economics ..." 
—Literary Review of Canada

"Thought-provoking and creative" — Julie Nelson, author of Beyond Economic Man: Feminist Theory and Economics

"Meme Wars is a Molotov cocktail tossed into the boardroom. "— Calgary Herald


From the editor and magazine that started and named the Occupy Wall Street movement, Meme Wars: The Creative Destruction of Neoclassical Economics is an articulation of what could be the next steps in rethinking and remaking our world that challenges and debunks many of the assumptions of neoclassical economics and brings to light a more ecological model. Meme Wars aims to accelerate the shift into this new paradigm that takes into account psychonomics, bionomics, and other aspects of our physical and mental environment that are often left out in discussions of economics. 

Like Adbusters, the book will be image heavy and full-color throughout. Lasn calls it "a textbook for the future" that provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Through an examination of alternative economies, Lasn hopes to spur students to become "barefoot economists" and to see that a humanization of economics is possible. Meme Wars will include contributions from Nobel Prize winner Joseph Stiglitz, Paul Samuelson, George Akerlof, Lourdes Benería, Julie Matthaei, Manfred Max-Neef, David Orrell, Paul Gilding, Mathis Wackernagel and the father of ecological economics Herman Daly, among others.

Based on ideas that were presented in a special issue of Adbusters entitled "Thought Control in Economics: Beyond the Growth Paradigm / An Activist Toolkit," Meme Wars will help move forward the Occupy Wall Street movement.

An internationally known documentarian and anti-consumerism activist, KALLE LASN is the publisher of Adbusters magazine and founder of the Adbusters Media Foundation and Powershift Advertising Agency. With Adbusters, he has dedicated himself to launching such social media campaigns as Buy Nothing Day and TV Turnoff Week, and to fighting legal battles for the right to access public airwaves. Much of his activism has taken the form of “culture jamming”—a term he coined and illustrated his first book, Culture Jam. Lasn, along with Adbusters senior editor Micah White and Adbusters’ 90,000-strong global network of activists, instigated the first #OccupyWallStreet event on 17, 2011. Lasn lives in Vancouver, British Columbia.

ADBUSTERS is a not-for-profit, reader-supported, advertising-free magazine with a circulation of approximately 70,000. It puts forward anticapitalist, pro-environment concerns through incisive philosophical essays, activist commentary, and advertising spoofs. Based in Vancouver, British Columbia, Canada, Adbusters past and present contributors include Slavoj Žižek, David Graeber, Simon Critchley, Michael Hardt, Antonio Negri, Matt Taibbi, Bill McKibben, Douglas Rushkoff, Jonathan Cook, and Chris Hedges, among others.