At the most critical times, especially during negotiations and arguments, memory can fail. Some people can quickly recall faces, but names and dates are easily forgotten.

Your Memory explains how memory works and how to make it more reliable. This book is full of useful information and advice, and practical exercises for improving the quality and capacity of memory.

Combining anecdotes and exercises with scientific developments and statistics, the book presents this complex topic in a highly accessible way. The author covers a range of issues, such as why a natural system of classifying, storing and retrieving information that exceeds the capacity of a computer can, at times, also forget a phone number.

Your Memory tackles all the fundamental questions about memory and provides answers and solutions for the person who always seems to forget that all-important anniversary date.

About the Author

Alan Baddeley is professor of Psychology at the University of York and has lectured extensively worldwide including the University of California, Harvard University and the University of Texas. He has written five books on human memory and edited another seven.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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