Mental Models: Aligning Design Strategy with Human Behavior

Young, Indi

ISBN 10: 1933820063 / ISBN 13: 9781933820064

Published by Rosenfeld Media, 2008

About this Item

Brand New. CONFAB 2022.

Seller Inventory # 443578

Bibliographic Details

• Title: Mental Models: Aligning Design Strategy with Human Behavior
• Publisher: Rosenfeld Media
• Publication Date: 2008
• Language: English
• ISBN 10: 1933820063
• ISBN 13: 9781933820064
• Binding: paperback
• Condition: New

About this title

Synopsis

There is no single methodology for creating the perfect product—but you can increase your odds. 

One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

About the Author

Indi's work spans a number of decades, from the mid-80's when the desktop metaphor was replacing command line and menu-based systems, to the mid-90's when the Web first toddled onto the scene, to now, when designers are intent on crafting good experiences. After 10 years of consulting, Indi founded Adaptive Path with six other partners in 2001, all hoping to spread good design around the world, making things easier for people everywhere. Indi's mental models have helped both start-ups and large corporations discover and support customer behaviors they didn't think to explore at first. She has written a book about the mental model method, Mental Models - aligning design strategy with human behavior, published by Rosenfeld Media. She is now consulting independently, conducting mental model workshops, and mentoring.