Merchandising: Theory, Principles, and Practice

Kunz, Grace I.

ISBN 10: 1563678268 / ISBN 13: 9781563678264

Published by Fairchild Books, 2009

About this Item

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Bibliographic Details

• Title: Merchandising: Theory, Principles, and Practice
• Publisher: Fairchild Books
• Publication Date: 2009
• Language: English
• ISBN 10: 1563678268
• ISBN 13: 9781563678264
• Binding: Paperback
• Edition: 3rd Edition
• Condition: Good

About this title

Synopsis

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

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About the Author

Grace I. Kunz was Professor Emerita at Iowa State University.