Message-Attitude-Behavior Relationship: Theory, Methodology, and Application. Humman Communication Research Series

Cushman, Donald P. and Robert D. McPhee:

ISBN 10: 012199760X / ISBN 13: 9780121997601

Published by Academic Press, 1980

About this Item

339 Seiten; Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Leichte altersbedingte Anbräunung des Papiers. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 600.

Seller Inventory # 2087651

Bibliographic Details

• Title: Message-Attitude-Behavior Relationship: Theory, Methodology, and Application. Humman Communication Research Series
• Publisher: Academic Press
• Publication Date: 1980
• Language: English
• ISBN 10: 012199760X
• ISBN 13: 9780121997601
• Binding: gebundene Ausgabe
• Condition: Gut
• Weight: 600 grams
• Seller catalogs:
  • 503 Psychologie

About this title

Synopsis

For many years, there has been a need in the social and behavioral sciences for a single volume providing a precise and careful treatment of axiomatic, causal processes, and sets-of-laws approaches to theory construction. In this volume, we have brought together applications of stochastic, path analytic, and multidimensional scaling research methodologies to advance understanding of one of the behavioral sciences' most troublesome the defining of the relationship between messages, attitudes, and behaviors. Specifically, the material presented here has important implications for ongoing controversies in communication, psychology, social psychology, sociology, and anthropology regarding the relationship of alternative methods of theory construction and mathematical modeling techniques. This volume will advance understanding of alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Social scientists engaged in behavioral research will find this comparative and integrative approach both interesting and powerful.