The Do It Messy Approach: A Step-by-Step Guide for Instructional Designers and Online Learning Developers (IDOLs)

The Do It Messy Approach is the book for instructional designers in search of a no nonsense formula for creating engaging courses and training. Forget about wading through thousands of jargon-laced pages on learning theories or designing cookie cutter courses following a stale template. Welcome to the IDOL™ world of creative possibilities!

In a refreshingly entertaining step-by-step guide, Robin Sargent, PhD shares everything you need to know to design instruction for corporate training on any topic. After teaching thousands of students how to design instruction through the IDOL™ courses Academy, Dr. Robin serves up 18 fun-size chapters helping you to:

• Design your course blueprint.
• Follow a simple formula that integrates all of the best practices and learning theories.
• Understand how to apply the First Principles of Instruction, along with other foundations of instructional design.

Using this exact approach, IDOL courses Academy™ alumni students have designed onboarding for Uber, soft skills for Google, warehouse skills for Amazon, healthcare training for Kaiser Permanente, and compliance training for Walmart. And the best part is you can design your own course blueprint in less than 30 days following the “Do It Messy Approach.”

By the end of The Do It Messy Approach, you’ll have a unique course blueprint and a formula you can use over and over again to create courses that are effective, engaging, and structured.

Robin Sargent PhD, is an entrepreneur, instructional designer, and former professor, recognized as a leader in the instructional design community. She is the Owner and Founder of IDOL courses, IDOL Talent, and VITAL courses. IDOL courses is the trade school that serves clients through IDOL Talent while developing the next generation of creative learning designers. Business Insider heralds the IDOL courses AcademySM as "one of the best choices out there if you're serious about starting a career in corporate instructional design, but don't want to pay for a master's degree."  
 
Earning her PhD in Education with a specialization in instructional design and online learning, she has coached, mentored, and taught thousands of current and aspiring learning designers. Her dissertation was on the gamification of corporate training, and her vision is to create an IDOL world for all learners. 
 
Dr. Robin is also a former Director of Learning & Development for a billion-dollar staffing firm with over 17 years of corporate instructional design experience. She serves as a volunteer board member for DESIGNxHUMANITY, a design collective and apprenticeship program pairing experienced creatives with fresh faces to collaborate on real-world projects advocating for Black, Indigenous, and People of Color. In addition, she started the IDOL World project to match non-profit organizations with access to instructional designers and free eLearning modules on relevant topics. Robin lives in Atlanta with her husband, Kris, and their three boys.