The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

NATIONAL BESTSELLER

NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC.

NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY 


The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups.

Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. 
 
Broken into three sections with 100+ lessons, this no-nonsense book will help you: 

• Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line.

• Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs.

• Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease.

With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

Scott Belsky is an entrepreneur, author, and investor. He is currently a Partner at A24, an independent film, television, music, and publishing studio based in New York City. Previously, Scott served as Chief Product Officer at Adobe, and was the founder and CEO of Behance, a leading online platform to showcase and discover creative work. Belsky is the also the author of Making Ideas Happen and coauthor of the 99U book series.