". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review

Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata.

Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter.

Enhance the metadata that yields proven results
Boost title discovery
Increase online conversion rates
Save time and money

About the Authors

Jake Handy is a data nerd. As Head of Metadata for Dart Data, he was a key contributor to the Music Business Association’s Music Metadata Style Guide V2.1 and wrote the Music Business Association’s first Classical Metadata Style Guide. Additionally, he has authored metadata style guides for a variety of media from book publishing to podcasts. Currently, Jake is serving as a Business Operations Analyst for Ingram Content Group.

Margaret Harrison is a book metadata expert and director of digital products at Ingram Content Group. She advises publishers and authors on best practices for metadata and consults on SEO best practices in book retail. Margaret is on the publishing advisory board at Pace University. She lives in Nashville, Tennessee, with her two sons.

Jess Johns is a data-driven book marketer specializing in publishing strategy and marketing technology. As part of the digital products team at Ingram Content Group, she works to build scalable solutions to help authors and publishers of all sizes better understand and connect with their readers. She was a co-founder of OptiQly, a consumer marketing analytics startup, and a partner at The Logical Marketing Agency where she worked with dozens of authors and publishers to provide audience research, e-commerce optimization, brand strategy, and marketing and advertising recommendations. Before that, she worked at The Idea Logical Company, providing strategic consulting and conference programming for the book industry (including creating the annual Digital Book World Conference program from 2011 until 2016). Jess lives in the Bronx with her husband and two daughters, and in her spare time is an amateur competitive powerlifter and an unapologetic sci-fi and fantasy geek.

"About this title" may belong to another edition of this title.

Store Description

We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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Pbshop.co.uk Ltd
Unit 22 Horcott Industrial Estate, Horcott Road, Fairford, GL7 4BX, United Kingdom

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Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.

Returns requested beyond this time will not be authorised.

Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
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Books are shipped from UK warehouse. Delivery thereafter is between 4 and 14 business days dependant upon your location - please do contact us with any queries you may have.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	7 to 14 business days	7 to 14 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.