Metaverse and Tourism: Rethinking Implications on Virtual Reality

This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.

Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also takes a future-focused approach and looks at and how the technologies of metaverse tourism will lead to a new level of immersive virtual reality. The book considers the metaverse in relation to the United Nations Sustainable Development Goals, post-COVID-19 society and offers practical insights on the topic.

This book will be of pivotal interest for students, scholars and academics in the fields of tourism planning and policy, tourism economics, tourism behaviour and tourism development, as well as those with an interest in these areas more generally.

Marco Valeri is Associate Professor of Organizational Behavior at Niccolò Cusano University, Italy. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, network analysis, international hospitality management. He is member of several Editorial Boards of international tourism journals and is a reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.

Ahmad Albattat is an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Malaysia. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member and on the Editorial Board of several scientific international journals, as well as a reviewer, author and editor for book projects.