Methods in Consumer Research, Volume 1

Language: English

Published by Elsevier Science & Technology, Woodhead Publishing, 2018

0081020899 / 9780081020890

Series: Book 256 of 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition

  • Hardcover
  • New
See all details

Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

5-star seller

AbeBooks seller since January 11, 2012

Hardcover

Condition: New

US$ 245.29

US$ 26.08 shipping 
Ships from Germany to U.S.A.

Quantity: 2 available

Add to basket
Free 30-day returns

Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Englisch.…

Seller Inventory # 9780081020890

Title
Methods in Consumer Research, Volume 1
Author
Gaston Ares
Publisher
Elsevier Science & Technology, Woodhead Publishing
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0081020899
ISBN 13
9780081020890
Item weight
1,160 grams
Dimensions
229x152x33 mm
Series
Book 256 of 301: Woodhead Publishing Series in Food Science, Technology and Nutrition

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.08US$ 26.08
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Seller's business information

BuchWeltWeit Ludwig Meier e.K.

Germany