Methods in Consumer Research, Volume 2

Language: English

Published by Elsevier Science & Technology, Woodhead Publishing, 2018

008101743X / 9780081017432

Series: Book 254 of 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Englisch.

Seller Inventory # 9780081017432

Title
Methods in Consumer Research, Volume 2
Author
Gaston Ares
Publisher
Elsevier Science & Technology, Woodhead Publishing
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
008101743X
ISBN 13
9780081017432
Item weight
920 grams
Dimensions
229x152x26 mm
Series
Book 254 of 301: Woodhead Publishing Series in Food Science, Technology and Nutrition

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.71US$ 26.71
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BuchWeltWeit Ludwig Meier e.K.

Germany