Methods in Consumer Research, Volume 2 : Alternative Approaches and Special Applications

Language: English

Published by Elsevier Inc, 2018

008101743X / 9780081017432

Series: Book 254 of 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

Seller Inventory # 9780081017432

Title
Methods in Consumer Research, Volume 2 : Alternative Approaches and Special Applications
Author
Gaston Ares
Publisher
Elsevier Inc
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
008101743X
ISBN 13
9780081017432
Item weight
799 grams
Dimensions
236x159x35 mm
Series
Book 254 of 301: Woodhead Publishing Series in Food Science, Technology and Nutrition

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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Item5 to 7 business days7 to 10 business days
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