Methods and Data Analysis for Cross-Cultural Research (Culture and Psychology, Series Number 116)

This book gives an up-to-date overview of methodological and data-analytical issues of cross-cultural studies. Written by leading experts in the field, it presents the most important tools for doing cross-cultural research and outlines design considerations, methods, and analytical techniques that can improve ecological validity and help researchers to avoid pitfalls in cross-cultural psychology. By focusing on the relevant research questions that can be tackled with particular methods, it provides practical guidance on how to translate conceptual questions into decisions on study design and statistical techniques. Featuring examples from cognitive and educational assessment, personality, health, and intercultural communication and management, and illustrating key techniques in feature boxes, this concise and accessible guide is essential reading for researchers, graduate students, and professionals who work with culture-comparative data.

Fons J. R. van de Vijver (1952–2019) held a chair in cross-cultural psychology at Tilburg University, the Netherlands, and extraordinary chair positions at North-West University, South Africa, and the University of Queensland, Australia. One of the most frequently cited cross-cultural psychologists worldwide, he also served as president of the International Association for Cross-Cultural Psychology and the European Association of Psychological Assessment.

Kwok Leung (1958–2015) was head of the Department of Management at the City University of Hong Kong and the Choh-Ming Li Professor of Management at the Chinese University of Hong Kong. He also served as president of the International Association of Cross-Cultural Psychology, chair of the Research Methods Division of the Academy of Management, and president and founding member of the Asian Association of Social Psychology.