Methods & Practices Of Marketing Research

Consumer decision processes research to de- termine what motivates people to buy and what decision-making process they use. The model includes determinants like “attributes of the brand”, “environmental factors”, “con- sumer’s attributes”, “attributes of the organi- zation”, and “attributes of the message”. This book on marketing research is meant to serve readers as a comprehensive, one-stop manual on perhaps the most crucial part of marking research. Topics covered address the tradi- tional principles and skills involved in mar- keting research.