Methods for Testing and Evaluating Survey Questionnaires (Wiley Series in Survey Methodology)

The definitive resource for survey questionnaire testing and evaluation

Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field.

The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections:

• Cognitive interviews
• Mode of administration
• Supplements to conventional pretests
• Special populations
• Experiments
• Multi-method applications
• Statistical modeling

Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

STANLEY PRESSER is a Professor in the Sociology Department and in the Joint Program in Survey Methodology at the University of Maryland.

JENNIFER M. ROTHGEB is a Social Science Statistician at the Center for Survey Methods Research in the Statistical Research Division of the U.S. Census Bureau.

MICK P. COUPER is an Associate Research Professor at the Institute for Social Research, University of Michigan, and at the Joint Program in Survey Methodology, University of Maryland.

JUDITH T. LESSLER is Vice President, Partnership for Genomics and Molecular Epidemiology, Research Triangle Institute.

ELIZABETH MARTIN is Senior Survey Methodologist at the U.S. Census Bureau.

JEAN MARTIN is Director of the Social Analysis and Reporting Division of the Office for National Statistics, U.K.

ELEANOR SINGER is a Research Professor at the Institute for Social Research, University of Michigan.