Mexican Multinationals: Building Multinationals in Emerging Markets

Alvaro Cuervo-Cazurra,Miguel A. Montoya

ISBN 10: 1108456103 / ISBN 13: 9781108456104

Published by Cambridge University Press 2022-03-24, 2022

About this Item

Seller Inventory # 6666-IUK-9781108456104

Bibliographic Details

• Title: Mexican Multinationals: Building Multinationals in Emerging Markets
• Publisher: Cambridge University Press 2022-03-24
• Publication Date: 2022
• Language: English
• ISBN 10: 1108456103
• ISBN 13: 9781108456104
• Binding: Paperback
• Condition: New

About this title

Synopsis

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

About the Authors

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal.

Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.