Getting students to successfully apply abstract microeconomic tools to complex, real-world problems is the ultimate goal of intermediate microeconomics and goal of Jeffrey Perloff when he pioneered the use of step-by-step Solved Problems. By setting practice and applications in the context of real companies and using real data for analysis, he leads students to connect microeconomic models to actual decisions being made in today's marketplace.

About the Author

Jeffrey M. Perloff is a professor in and chair of the Department of Agricultural and Resource Economics at the University of California at Berkeley. His textbooks are Modern Industrial Organization (co-authored with Dennis Carlton) and Microeconomics. Professor Perloff has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is currently an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. A fellow of the American Agricultural Economics Association, his economic research covers industrial organization, marketing, labor, trade, and econometrics. He has consulted with a number of nonprofit organizations and government agencies including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture.

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