Microeconomics: An Intuitive Approach With Calculus

Should you rent a car or take taxis while on vacation? How do coupons change demand? Should we subsidize oil drilling to make us less dependent on foreign oil? MICROECONOMICS: AN INTUITIVE APPROACH WITH CALCULUS, 2E explains the economic theory underlying day-to-day choices. The A sections of each chapter introduce concepts using intuition, conversational writing, everyday examples, and graphs. The B sections cover the same concepts with accessible mathematical analyses that assume you have one semester of single-variable calculus. MindTap is now available with interactive, animated Video Graph Presentations that bring each graph from the book to life. Improved navigation and chapter markers let you use this resource with ease. New Progression Graphs in the eReader separate economic concept graphs into finite steps that you can walk through at your own pace.

Thomas J. Nechyba is Professor of Economics at the Sanford School of Public Policy, Duke University, US. At Duke, he has previously served as Director of Undergraduate Studies and as Department Chair and currently directs the Economics Center for Teaching (EcoTeach) as well as Duke's Social Science Research Institute. In addition to his activities in the US, he has lectured internationally in Europe, Latin America and New Zealand.