Microeconomics: An Intuitive Approach

Should you rent a car or take taxis while on vacation? How do coupons change demand? Should the U.S. subsidize oil drilling to become less dependent on foreign oil? MICROECONOMICS: AN INTUITIVE APPROACH explains the economic theory underlying everyday choices using an interesting and conversational approach. The author demonstrates the larger context of economic intuition, while this easy-to-read text furthers your conceptual thinking with careful analysis. MindTap is now available with interactive, animated Video Graph Presentations that bring each graph from the book to life. Improved navigation and chapter markers let you use this feature with ease. New Progression Graphs in the eReader separate economic concept graphs into finite steps that you can walk through at your own pace.

Thomas J. Nechyba is Professor of Economics at the Sanford School of Public Policy, Duke University, US. At Duke, he has previously served as Director of Undergraduate Studies and as Department Chair and currently directs the Economics Center for Teaching (EcoTeach) as well as Duke's Social Science Research Institute. In addition to his activities in the US, he has lectured internationally in Europe, Latin America and New Zealand.