In August 2006, we are launching a new, streamlined version of MyEconLab to better fit the needs of both students and professors. Order the ISBN above if your course begins before 8/1/06, or click here if your course begins after 8/1/06.This book integrates real-world "widget-free" examples throughout and uses extended applications to show students that economic theory has practical, problem-solving uses, and that it is not just an empty academic exercise. Students using Perloff are exposed to modern theories-such as industrial organization theories, game theory, transaction cost theory, information theory and contract theory-and benefit from the author's step-by-step approach to problem solving that demonstrates how microeconomic theory is used to solve economic problems and analyze policy issues.

About the Author:

Jeffrey M. Perloff is a professor in and chair of the Department of Agricultural and Resource Economics at the University of California at Berkeley. His textbooks are Modern Industrial Organization (co-authored with Dennis Carlton) and Microeconomics. Professor Perloff has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is currently an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. A fellow of the American Agricultural Economics Association, his economic research covers industrial organization, marketing, labor, trade, and econometrics. He has consulted with a number of nonprofit organizations and government agencies including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture.

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