Provides a rich array of over 100 examples that show how theory works in real companies, industry, and government.
* Applications throughout the book and in four unique applications chapters demonstrate the importance of microeconomics to sound decision making.
* Makes microeconomics interesting, relevant, and easy to understand.
Microeconomic Theory & Applications Sixth Edition Edgar K. Browning, Texas A&M University Mark A. Zupan, University of Arizona This best-selling microeconomics text has helped thousands of students learn microeconomic theory and how to apply it in their everyday lives. Two of the most distinguished authors in the field present an abundance of applications with the conviction that the more real-world examples are provided to bolster the theory, the better prepared students will be to use the theory on their own. In this new sixth edition, the authors have retained and often enhanced the best applications from previous editions and have added numerous new engaging ones to enrich the presentation. Highlights of the sixth edition include the following:
- Over 100 in-text examples covering both public policy and business issues and 4 unique, in-depth applications chapters (Chapter 5 on using consumer choice theory, Chapter 9 on using the competitive model, Chapter 14 on using noncompetitive market models, and Chapter 17 on using input market analysis). These highly acclaimed applications demonstrate theory at work in real companies, industry, and government. Students will gravitate to examples such as the "World Wide Wait" on the World Wide Web, the real price of a first-class ticket on the Titanic, and peak-load pricing by colleges.
- A streamlined and clarified presentation that shortens the previous edition’s chapters from 21 to 19.
- Many business applications and theoretical concepts, showing how useful microeconomic concepts can be for the future businessperson. Still other applications demonstrate relevance for public policy issues and show students how microeconomics can be used as a tool for sound decision making.
- Clear economic graphs that use color consistently to teach economic concepts.
The market applauds the Browning/Zupan approach: "Browning and Zupan really shine in terms of their applications and examples." Gary Anderson, California State University, Northridge "Lots of engaging applications ... students will like them and learn from them." Robert L. Moore, Occidental College "I’m impressed with the accuracy and consistency of the text. The level is exactly right for my students. ... The graphs are excellent—some of the best I’ve seen." Philip King, San Francisco State University "Many good books get better in later revisions, and I find this to be the case with Browning and Zupan." James Giordano, Villanova University
