The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market
Language: English
Published by McGraw Hill, 1994
- Hardcover
- Used
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- Title
- The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market
- Author
- Wendel, Charles B.
- Publisher
- McGraw Hill
- Publication year
- 1994
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1557387184
- ISBN 13
- 9781557387189
This book examines the opportunities and changes in the market, pointing out the need to redefine the role of the relationship banker, build the customer franchise, and support growth through a renewed marketing and customer support infrastructure. A multi-faceted resource drawing on the author's extensive financial consulting experience with small business and middle market-related issues, The Middle Market presents an action plan for change that results in energized, sales-focused commercial bankers, increased productivity and efficiency, and enhanced customer service-all of which can be achieved through near-tern improvements and a lower overall cost base. The Middle Market will help bankers rethink their approach to this important market and provide them with a pathway for winning the competitive wars.
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
5-star seller
AbeBooks seller since January 23, 2023
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