Millennials, Generation Z and the Future of Tourism

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

Fabio Corbisiero is Associate Professor of Urban Sociology at the University of Naples Federico II, Italy. His research interests include urban sociology, tourism studies, gender and LGBT⁺ studies.

Salvatore Monaco is Researcher in Sociology at the Faculty of Education, Free University of Bozen – Bolzano (Italy). His research interests concern social exclusion, tourism, urban contexts, technologies and new media.

Elisabetta Ruspini is Associate Professor of Sociology at the University of Milano-Bicocca, Italy. Her research and teaching interests include social change, the sociology of generations, feminist and gender perspectives in tourism and future studies.