Millennials Killed the Video Star (Paperback)

Amanda Ann Klein

ISBN 10: 1478011300 / ISBN 13: 9781478011309

Published by Duke University Press, North Carolina, 2021

About this Item

Paperback. Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, MTV created an original cycle of scripted reality shows, including Laguna Beach, The Hills, The City, Catfish, and Jersey Shore, which were aimed at predominantly white youth audiences. In Millennials Killed the Video Star Amanda Ann Klein examines the historical, cultural, and industrial factors leading to MTV's shift away from music videos to reality programming in the early 2000s and 2010s. Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how MTV generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and class. Klein explores how this production cycle, which showcased a variety of ways of being in the world, has played a role in identity construction in contemporary youth culture-ultimately shaping the ways in which Millennial audiences of the 2000s thought about, talked about, and embraced a variety of identities. Drawing on interviews with industry workers from MTV programs such as The Real World and Teen Mom, Amanda Ann Klein examines the historical, cultural, and industrial factors leading to MTV's shift away from music videos to reality programming in the early 2000s and 2010s. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781478011309

Bibliographic Details

• Title: Millennials Killed the Video Star (Paperback)
• Publisher: Duke University Press, North Carolina
• Publication Date: 2021
• Language: English
• ISBN 10: 1478011300
• ISBN 13: 9781478011309
• Binding: Paperback
• Condition: new

About this title

Synopsis

Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, MTV created an original cycle of scripted reality shows, including Laguna Beach, The Hills, The City, Catfish, and Jersey Shore, which were aimed at predominantly white youth audiences. In Millennials Killed the Video Star Amanda Ann Klein examines the historical, cultural, and industrial factors leading to MTV's shift away from music videos to reality programming in the early 2000s and 2010s. Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how MTV generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and class. Klein explores how this production cycle, which showcased a variety of ways of being in the world, has played a role in identity construction in contemporary youth culture—ultimately shaping the ways in which Millennial audiences of the 2000s thought about, talked about, and embraced a variety of identities.

About the Author

Amanda Ann Klein is Associate Professor of Film Studies at East Carolina University, author of American Film Cycles: Reframing Genres, Screening Social Problems, and Defining Subcultures, and coeditor of Cycles, Sequels, Spin-offs, Remakes, and Reboots: Multiplicities in Film and Television.