Title: Millennium Intelligence. Understanding and conducting. Competitive Intelligence in the Digital Age
Publisher: CyberAge Books
Publication Date: 2000
Language: English
ISBN 10: 0910965285
ISBN 13: 9780910965286
Binding: Tapa blanda
Condition: Excelente

About this title

Synopsis

Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.

About the Author

Jerry P. Miller has lectured extensively on the topic of competitive intelligence all over the world. He has been a consultant to corporations in the United States and abroad and has published articles in professional journals and magazines worldwide. He lives in Cambridge, Massachusetts.

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