What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or maybe success in sales just boils down to good old-fashioned hard work. While all these things contribute to sales success, business strategist David Snyder knows that the real key is reading different personality types--including one's own.

Based on Snyder's popular seminar, How to Mind-Read Your Customers will teach you how to:

Gain insight into your own personalities
Identify your strengths and weaknesses
Gain a better understanding of yourself
Understand and relate better to others
Size up people as early as the first phone conversation
Improve relationships with customers
Enhance teamwork
Eliminate mistakes in communication
Make a great first impression
Increase sales

Innovative and empowering, yet down-to-earth and humorous, How to Mind-Read Your Customers is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level.

About the Author

David P. Snyder is Chairman and CEO of Snyder, Inc., and specializes in new business strategy implementation and training for a national client base. He also runs businesses in fields as diverse as marketing strategy, sales training, education research, curriculum development, and entertainment. He resides primarily in North Carolina.

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