The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

Nirell, L.

ISBN 10: 1137386290 / ISBN 13: 9781137386298

Published by Palgrave Macmillan, 2014

About this Item

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00070741148

Bibliographic Details

• Title: The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World
• Publisher: Palgrave Macmillan
• Publication Date: 2014
• Language: English
• ISBN 10: 1137386290
• ISBN 13: 9781137386298
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be.

In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.

About the Author

Lisa Nirell helps marketing leaders cultivate healthier companies. Innovative companies such as AARP, Adobe, CoStar, and Qualcomm hire Nirell to formulate new strategies and launch breakthrough marketing ideas. Her books include The Mindful Marketer and EnergizeGrowth® NOW. Nirell is a member of the Marshall Goldsmith 100 Coaches global community. She’s also a top-rated LinkedIn Livestream and podcast host and keynote speaker. The Mindful Marketer was recently voted a “Top 10 podcast for CMOs.” Download her latest insights and invites at themindfulmarketer.com.