Mindless Eating: Why We Eat More Than We Think

Wansink, Ph.D., Dr. Brian; Dr. Brian Wansink, Ph.D.

ISBN 10: 0553804340 / ISBN 13: 9780553804348

Published by A Bantam Book/Bantam Books/Published by Bantam Dell/A Division of Random House, Inc., New York, 2006

About this Item

276 pp. Solidly bound copy and dj with moderate external wear, crisp pages and clean text.

Seller Inventory # 1iBd0055

Bibliographic Details

• Title: Mindless Eating: Why We Eat More Than We Think
• Publisher: A Bantam Book/Bantam Books/Published by Bantam Dell/A Division of Random House, Inc., New York
• Publication Date: 2006
• Language: English
• ISBN 10: 0553804340
• ISBN 13: 9780553804348
• Binding: Hardcover
• Illustrator: Tom McKeveny (Jacket Design); Royalty-Free/CORBIS and Pater Anderson/Getty Images (Photos); Bob Fila (Author Photo); Ellen Cipriano (Design); Mary Lynn Blasutta (Illustrations by)
• Printing: 1st Printing
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Seller catalogs:
  • Health, Diet, Nutrition, Weight Loss, Fitness, Etc
  • Psychology, Psychiatry, Psychotherapy
  • Academic, Scholarly, Research

About this title

Synopsis

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
• How much would you eat if your soup bowl secretly refilled itself?
• What does your favorite comfort food really say about you?
• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

About the Author

Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.