Everyone has something important to say. Unfortunately, most do not know how to communicate effectively to cut through the chatter, get their message across and make a sustained impact. This original and powerful book will help readers overcome this problem by exploring three (+one) simple, practical steps to take any message and make it memorable and lasting. Based on the latest research in brain science, the method (the 3R-Axiom) is proven in the real world and will change your mindset and behaviour. Combining a fiction and non-fiction style, this engaging book can be quickly and easily applied to any message delivery by anyone, anywhere."
Michael Gobran founded and served as CEO of two European enterprises. Since the 1990s, he has focused on training and consulting and launched an online learning platform using the 3R-Axiom, to help individuals inspire, influence and impact others. For more than 20 years, Gobran has focused on change management, leadership and strategy. Clients, such as Bayer, Allianz and BMW turn to him for expertise in ensuring employees and customers hear and understand their messages.
William Greenwald is founder and Chief Neuroleaderologist at the Windsor Leadership Group, specializing in the neuropsychology of team and leadership behavior. He is completing his graduate training in clinical psychology (Neuroscience focused) at Harvard University and holds two master's degrees from the University of Pennsylvania. As an ICF certified executive coach and multi-faith Ordained Chaplain, William supports a diverse client base including Global Fortune 100 companies, professional athletes, and even members of a Royal Family. William is viewed as the "go to" educator and coach on Servant Leadership, Presentation Design and Delivery, and NeuroLeadership and has lectured at many universities, including Wharton Business School.
Derek Roberts is an Executive Partner with Integrity Solutions, President of Roberts Business Group and co-founder of the Institute for Impact. His expertise is in organizational leadership development and the establishment of high-performance sales and service cultures. As a professional communication consultant, international speaker and executive coach, Derek works closely with billion dollar organizations like American Red Cross and Border States Electric to help shape and execute their leadership and growth strategies.
