The Minimal Viable Launch: A Guide to Creating Software that Sells Itself

This book will teach you how to create software that sells itself.

Within its pages, you’ll discover a way to significantly increase your chances of a successful product launch. You’ll learn the secret of how to get paying customers lining up for your product before it’s been built. You’ll be able to launch your product safe in the knowledge that your customers want what you’re offering, because they’ve already given you an emphatic YES!

Sound too good to be true? Through his Minimal Viable Launch process, Lee Russel can help you achieve these results and many more. He’s applied his years of experience launching software products and being a business owner into a system that will help you:

• Launch your product faster, without wasting time or money
• Develop software that people will actually pay for
• Get your first paying customers before you launch.

In The Minimal Viable Launch, Lee shares his approach to accelerating startup growth for the first time outside of his agency. He takes you through the steps you need to follow to change your mindset as a founder and become a Minimal Viable Launcher, unlocking a significant competitive advantage in the process.

If you’re ready to learn how to iterate with conversations, not code, and are prepared to leave your assumptions about product development at the door, this is the book for you.

This book is for founders who want to build a successful business, not just another app.