10 Minutes of Insanity: The Johnny Rodgers Story: The Rooster, the Heisman Factor and No Fair Catch

10 MINUTES OF INSANITY ISN'T YOUR TYPICAL BIOGRAPHY

An in-depth look at what it takes to overcome all odds no matter how bleak. Despite being born in poverty and with chronic respiratory problems, Johnny "The Jet" Rodgers (1972 Heisman Trophy Winner) arguably became one of the greatest college football players of all time – leaving no door un-opened, seizing every opportunity that came his way. Johnny holds nothing back in telling his story, and there's a rhyme to his reason. He sets out to leave behind the lessons he's learned, and this book hits the mark. Johnny courageously shares his mistakes, his losses and his successes; all in which have played an integral part in developing a finely tuned process that he hopes will give inspiration and motivation to others around the globe.

Loren Murfield, Ph.D. met Johnny Rodgers as Johnny was returning to college in 1993 and Loren was finishing his Ph.D. in Communication Studies at the University of Nebraska. After a decade of teaching communication and leadership courses to undergraduates and graduate students, Loren left academia to write books and coach executives. Today he is the author of 13 books and a weekly blog while facilitating a monthly mastermind for radical change called the TED Talk Think Tank at Tampa’s Centre Club.