In a capitalist economy, the holy grail of business is a sustainable competitive advantage, which is defined by Michael Porter, a Harvard Business School professor, as follows:

Sustainable competitive advantage (SCA) exists when a company makes economic rents, that is, their earnings exceed their costs, especially including cost of capital. That means that normal competitive pressures are not able to drive down the firm s earnings to the point where they cover all costs and just provide minimum sufficient additional return to keep capital invested. Most forms of competitive advantage cannot be sustained for any length of time because the promise of economic rents drives competitors to duplicate the competitive advantage held by any one firm.

The key to sustainable competitive advantage is differentiation. You must offer your customer a difference that is both recognizable by and valuable to that customer. However, it is not sufficient to merely offer your difference in products or services, because in today s environment, those differences will be copied by your competitors within one or two years. In order for your competitive advantage to be sustainable, you must develop and maintain a unique, customer-focused, business model. Mission-Based Alignment is a step-by-step process for developing and maintaining this unique and uncopiable business model. Properly developed and maintained, this new business model will lead to sustainable competitive advantage.

About the Author

Robert K. Bennett is successfully running his consulting firm, working with clients in the Pacific Northwest to install the powerful business planning and management system -- Mission-Based Alignment -- in the clients companies. Earlier he has rendered services to the telecommunications industry, serving in executive positions in sales, general management and mergers & acquisitions.

William R. Lingar, MBA, has worked with Fortune 50, a technology firm, for six years in Europe. He has worked for commercial and consumer clients in many sectors, including health care, automotive, defense, software, computer peripherals, insurance, chemicals, aerospace, food and municipalities. Culturally adept through 17 years of integrating virtual, global, and cross-organizational terms; and, strategically accomplished in all phases of the product life-cycle -- including repositioning a multi-billion dollar player from a product-centric strategy to a product-services strategy, William thrives on mission critical challenges.

"About this title" may belong to another edition of this title.

Store Description

We are new to the on-line trade but with solid experience of two decades, we carry large stocks of books on various subjects in our show room. The subjects we carry in stock are - Academic, Ancient & Classical Art, Archaeology, Architecture, Art History, Astrology, Auto- biographies, Books from India, Biology, Biographies, Computer Science, Dictionaries, Decorative Art, Design, Economics, Ethnic Arts & Crafts, Fashion & Jewellery, Gardens & Landscape Design, Geography, Graphics, History, Homeopathy, Karma, Language, Law, Linguistics, Medicine, Modern & Contemporary Art, Music & Performing Art, Mythology & Religion, Numismatics, Philately, Pleasure, Political Science, Photography, Research, Science & Environment, Scientific, Style & Interiors, Technical, Terrorism, Textiles & Carpets, Travel & Topography, Western Art, Wildlife, Yoga.

Visit Seller's Storefront

Seller's business information

Books in my Basket
India

Sale & Shipping Terms

Terms of Sale

All books are new, otherwise mentioned. Books can be
returned if found damaged during shipment or the wrong
title has been supplied. Books are shipped by SAL Mail (non -trackable service), The books can also be
shipped by Fedex/DHL, kindly mail us for the rates.

Shipping Terms

Orders usually ship within 3-5 business days. Shipping costs are based on books weighing 1.5 LB, or 800 gms. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates from India to U.S.A.

Shipping rates from India to U.S.A.
Order quantity	25 to 30 business days	8 to 12 business days
First item	US$ 20.55	US$ 30.25

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.