Title: Mission: Intangible : Managing Risk and Reputation to Create Enterprise Value
Publisher: Trafford Pub
Publication Date: 2010
Language: English
ISBN 10: 1426924143
ISBN 13: 9781426924149
Binding: Soft cover
Condition: New

About this title

Synopsis

In Managing Risk and Reputation to Create Enterprise Value, the CEO of Steel City Re shares value-creating strategies for conquering headline risks that will help company executives, C-suite leaders, and directors protect the most critical components of their businesses.

Dr. Nir Kossovsky has spent the last thirty years increasing, protecting, and restoring intangible asset value and together with Todd Miller, a public relations expert, provides convincing and tangible methods for protecting a company's assets, driving value, and making the business case. Business leaders will learn how to:

Identify intangible assets and how they contribute to a company's enterprise value
Build a business case for resources and achieve a healthy return on investment
Mitigate risks that may damage the value of intangible assets
Realize how superior management of intangible assets creates a competitive edge
Develop better communication strategies for stakeholders

Dr. Kossovsky's innovative methods for managing ethical compliance, quality, safety, sustainability and security will help all business leaders consciously manage intangible assets in order to realize enduring success.

About the Author

Dr. Nir Kossovsky earned an MBA from the University of Southern California, an MD from the University of Chicago, a BA in Philosophy from the University of Pittsburgh, and is a graduate of the Naval War College. He is currently CEO of Steel City Re and Executive Secretary of the Intangible Asset Finance Society. Todd A. Miller holds a BA in History from the University of Michigan and is principal of Todd Miller & Associates, a Pittsburgh marketing and public relations consulting firm. Todd's background includes public affairs, lobbying roles, and serving as a staff writer and researcher for John McLaughlin of The McLaughlin Group news program.

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