Argues that failure is a key factor in a path toward success, citing the risks associated with falling back on old practices and outlining the "productive mistake-making" approach that encourages managers to focus on what can be learned from failures as well as successes. 50,000 first printing.

About the Author

Richard Farson has led several organizations noted for innovative programs. Farson helped found the Western Behavioral Sciences Institute in 1958 and remains its president. In this capacity he directs its International Leadership Forum, an Internet-based think tank that brings influential leaders together to consider critical policy issues. A University of Chicago Ph.D. in psychology, Farson has been a naval officer, college dean, research director, organizational consultant, and a Fellow of the Harvard Business School's Human Relations Faculty. He is the author of several books, including the critically acclaimed bestseller Management of the Absurd, now published in eleven languages. Farson lives in La Jolla, California.

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