Ancien livre de biblioth�que. Edition 2008. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organizations.

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Bibliographic Details

Title: Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
Publisher: John Wiley & Sons
Publication Date: 2008
Language: English
ISBN 10: 0470185988
ISBN 13: 9780470185988
Binding: Hardcover
Condition: Tr�s bon

About this title

Synopsis

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.

About the Author

Chetan Sharma is President of Chetan Sharma Consulting and a leading strategist and advisor to influential technology and media brands worldwide. He is also the author or coauthor of four other books including Wireless Internet Enterprise Applications and VoiceXML, from Wiley.

Joe Herzog is Senior Director of Search Products at InfoSpace, Inc., a leading metasearch company. He has also led mobile platform product and local search teams at InfoSpace.

Victor Melfi is Chief Strategy Officer at Voicebox Technologies and a recognized expert in technology strategy, direct marketing, and advertising.

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English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

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