Mobile Commerce

Brian E. Mennecke, Troy Strader

ISBN 10: 1591400449 / ISBN 13: 9781591400448

Published by IGI Global, US, 2012

About this Item

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing contemporay m-commerce applications and lessons learned.

Seller Inventory # LU-9781591400448

Bibliographic Details

• Title: Mobile Commerce
• Publisher: IGI Global, US
• Publication Date: 2012
• Language: English
• ISBN 10: 1591400449
• ISBN 13: 9781591400448
• Binding: Hardback
• Condition: New
• Dimensions: 17.78W x 2.06H x 25.4D centimeters 17.78 centimeters width by 2.06 centimeters height by 25.4 centimeters depth
• Weight: 876 grams

About this title

Synopsis

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

About the Author

Brian E. Mennecke is an Associate Professor of Management Information Systems in the College of Business at Iowa State University. Dr. Mennecke earned his Ph.D. at Indiana University in management information systems and also holds Master’s degrees in geology and business from Miami University.

Troy J. Strader is Assistant Professor of Management Information Systems in the College of Business at Iowa State University. He received his Ph.D. in Business Administration (Information Systems) from the University of Illinois at Urbana-Champaign in 1997.