Mobile Game Marketing and Consumer Behaviour

Language: English

Published by LAP Lambert Academic Publishing Sep 2016, 2016

3659907138 / 9783659907135

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -The mobile gaming market is defined as the ensemble of companies that support the production, development, advertisement and distribution of video games to be played on non-traditional handheld devices. Three important steps in the history of the mobiles games value chain jeopardized many companies' ability to monetize their games. Even though the mobile gaming industry is relatively young, figures from year 2013 show that global revenues are large. Moreover the rising digitization of the products, coupled with a strong democratization of the Internet and an increase in the smartphones and tablets' penetration is stimulating market growth. Another factor favouring growth is the exponential diffusion of free-to-play games effectively transforming the mobile gaming market from a product into a service industry. This books wants to convey to the reader that companies in the industry need to adapt to the market's rapid transformations by quickly converting their business model as to include consumer analysis and big data analytics. 52 pp. Englisch.…

Seller Inventory # 9783659907135

Title
Mobile Game Marketing and Consumer Behaviour
Author
Federico Caiulo
Publisher
LAP Lambert Academic Publishing Sep 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659907138
ISBN 13
9783659907135
Item weight
96 grams
Dimensions
220x150x4 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
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BuchWeltWeit Ludwig Meier e.K.

Germany