Mobile Persuasion: 20 Perspectives of the Future of Behavior Change

BJ Fogg; Dean Eckles; Ian Bogost; Sunny Consolvo; Eric Holmen; Mirjana Spasojevic; Josh Ulm; Sebastien Tanguay; Susan Walker; Sean White

ISBN 10: 0979502527 / ISBN 13: 9780979502521

Published by Stanford Captology Media, 2007

About this Item

Used book from Ocean State Books in Good to Very Good condition. Clean pages and tight binding. May show light dust from storage, minimal bookstore stickers, or an occasional bookmark left inside. All copies are inspected to ensure a fully readable, well-kept book. Packed with care and shipped promptly.

Seller Inventory # OSBV.0979502527.G

Bibliographic Details

• Title: Mobile Persuasion: 20 Perspectives of the Future of Behavior Change
• Publisher: Stanford Captology Media
• Publication Date: 2007
• Language: English
• ISBN 10: 0979502527
• ISBN 13: 9780979502521
• Binding: Soft cover
• Condition: good

About this title

Synopsis

The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work, and play. Contributing Authors: Ian Bogost, Peter Boland, Sunny Consolvo, Martin Cooper, Erik Damen, Will Dzierson, Dean Eckles, BJ Fogg, Paul Hedtke, Peter Heywood, Rachel Hinman, Eric Holmen, Alex Kass, George LeBrun, Deb Levine, Jerry Michalski, Eric Paulos, Michael Sarfatti, Ian Smith, Mirjana Spasojevic, Sebastien Tanguay, Josh Ulm, Steffen P. Walz, Sean White.