Mobile Platforms, Design, and Apps for Social Commerce

Pelet, Jean-éric (EDT)

ISBN 10: 152252469X / ISBN 13: 9781522524694

Published by Business Science Reference, 2017

About this Item

Seller Inventory # 29531742-n

Bibliographic Details

• Title: Mobile Platforms, Design, and Apps for Social Commerce
• Publisher: Business Science Reference
• Publication Date: 2017
• Language: English
• ISBN 10: 152252469X
• ISBN 13: 9781522524694
• Binding: Hardcover
• Condition: New

About this title

Synopsis

"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"--

About the Author

Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hns) in Advertising. As an assistant professor in management, he works on problems concerning consumer behaviour when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland) teaching e-marketing, ergonomics, usability, and consumer behaviour at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine Nantes). Dr. Pelet has also actively participated in a number of European Community and National research projects. His current research interests focus on, social networks, interface design, and usability.