The 4G Mobile Revolution: Creation, Innovation and Transformation at EE
Language: English
Published by Kogan Page, 2016
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 11.90
Quantity: 3 available
Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR008887588
- Title
- The 4G Mobile Revolution: Creation, Innovation and Transformation at EE
- Author
- Swantee, Olaf
- Publisher
- Kogan Page
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749479396
- ISBN 13
- 9780749479398
- Item weight
- 358 grams
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G.
Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team.
This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.
"Synopsis" may belong to another edition of this title.
About the Author
Olaf Swantee is the former Chief Executive Officer of EE, responsible for running the UK's leading communications company. Prior to this, Olaf was a member of the Orange executive board, heading the Group's Europe division, which covered a mobile & fixed, €12.6B telecommunications business in Spain, Belgium, Switzerland, Eastern Europe, and the Dominican Republic. In addition, he ran the company's purchasing and supply chain function worldwide.
Before joining Orange, Olaf Swantee had 17 years' experience in the IT industry in Europe and the United States, latterly serving as Hewlett-Packard's EMEA SVP for enterprise sales and software. He also held senior leadership, sales and marketing positions with Compaq and Digital Equipment Corporation in Europe and the United States. He has worked at country, European and global levels.
Stuart Jackson is a corporate communications expert with over 15 years of experience in industry. He is currently vice-president of communications at Nissan Europe and has held senior roles beforehand with EE and Orange.
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 12 business days | 5 to 9 business days |
|---|---|---|
| First item | US$ 7.47 | US$ 16.01 |
Payment methods
Store description
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…
Specialty
COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTIONSeller's business information
World of Books Ltd
Mulberry House, Woods Way Trading Estate
Goring-By-Sea, United Kingdom BN12 4QY
Terms of sale
WorldofBooks.com fully embraces the AbeBooks terms and conditions and we will do
what we can to resolve any issues.
Shipping terms
Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.