Mobile Service Innovation and Business Models

Language: English

Published by Springer, Springer Okt 2010, 2010

3642098126 / 9783642098123

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This item is printed on demand - Print on Demand Titel. Neuware -Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and ¿ based on it ¿ the STOF method. The STOF model provides a ¿holistic¿ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 344 pp. Englisch.

Seller Inventory # 9783642098123

Title
Mobile Service Innovation and Business Models
Author
Harry Bouwman
Publisher
Springer, Springer Okt 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3642098126
ISBN 13
9783642098123
Item weight
522 grams
Dimensions
235x155x19 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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