Title: Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications
Publisher: Futuretext
Publication Date: 2006
Language: English
ISBN 10: 0954432762
ISBN 13: 9780954432768
Binding: Paperback
Condition: Brand New
Weight: 0.52 kilograms

About this title

Synopsis

** Testimonials ** If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe & Company In their latest book, the authors make fresh challenges on the paradigms in Mobile data. You are not going to agree with it all, but it will challenge your own thinking. - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK Simply the most comprehensive and easily-accessible book, on mobile Web 2.0 and it's future potential, available to date. - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford Why should you buy this book? - Gain an understanding of both Web 2.0 and Mobile Web 2.0 - Learn how Web 2.0 extends to the 'wider Internet' - Learn from the experts: our work has been widely published and referenced on the Web. Our viewpoints are practical, independent and realistic - Understand the seven principles of Mobile Web 2.0 - Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX, Revenue models for Web 2.0 etc.) The seven principles of Mobile Web 2.0 - Mobile content and the changing balance of power (The power of user-generated content) - I am not a number, I am a tag (The impact on the telecoms industry's management of numbers) - Multilingual mobile access (Everyone, Everywhere with a phone running .. ) - Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to digital convergence) - The disruptive power of Ajax and mobile widgets - Location based services and Mobile Web 2.0 (LBS has never quite taken off. Will Mobile Web 2.0 help?) - Mobile search: Much more than Google on your mobile phone

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