Mobilized: An Insider's Guide to the Business and Future of Connected Technology
Language: English
Published by Berrett-Koehler Publishers, 2016
- Hardcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - As new
US$ 9.22
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Add to basketItem description from seller
Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
Seller Inventory # O14N-00440
- Title
- Mobilized: An Insider's Guide to the Business and Future of Connected Technology
- Author
- Moatti, SC
- Publisher
- Berrett-Koehler Publishers
- Publication year
- 2016
- Condition
- As New
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1626567409
- ISBN 13
- 9781626567405
Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?
SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us.
Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products.
Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products.
Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.
“Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril.” —Jonathan Badeen, cofounder and senior vice president of Product, Tinder
“This book is rare. It looks at mobile with an insider’s knowledge and deep caring about human beings.” —Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail
“Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile.” —Kira Wampler, CMO, Lyft
"Synopsis" may belong to another edition of this title.
About the Author
Nir Eyal is the author of the bestselling book Hooked: How to Build Habit-Forming Products. He is a frequent contributor to TechCrunch, Forbes, Psychology Today and often speaks at tech industry conferences for Fortune 500 companies.
"About the title" may belong to another edition of this title.
Wonder Book
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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
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