Mobilizing Invisible Assets

Hiroyuki Itami

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Language: English

Published by Harvard University Press Okt 1991, 1991

067457771X / 9780674577718

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Neuware - Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firm's ¿invisible assets¿¿information-based resources such as technological know-how, the visibility of a brand name, or knowledge of a customer base¿as well as tangible assets such as people, goods, and money. Hiroyuki Itami emphasizes the ways strategy must fit the firm's external environment (customers, competitors, and ever-changing technology) and also the importance of internal fit within the organization. He uses invisible assets as a single organizing concept to discuss the appropriateness of strategy in each area.Strategy, Itami insists, must be adapted to rapidly changing conditions and must sometimes be prepared in advance of expected change. The most powerful strategy may often intentionally create imbalance in the short run in order to accumulate invisible assets and energize the organization. Itami examines successful strategies of Japanese firms, which have always operated in an environment of uncertainty and all-pervasive change. Sony and Honda are not the only examples, however¿Itami also discusses IBM, Volkswagen, and the Swiss watch industry. The range of examples gives the book wide applicability and appeal to American business executives, who are now facing a similar situation of rapid change.The clarity and sound construction of Itami's argument will make it useful not only to MBAs and theorists of international business and comparative management, but also to ¿real world¿ planners and managers who are currently coping with just the sort of situations Itami describes.

Seller Inventory # 9780674577718

Title
Mobilizing Invisible Assets
Author
Hiroyuki Itami
Publisher
Harvard University Press Okt 1991
Publication year
1991
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
067457771X
ISBN 13
9780674577718
Item weight
278 grams
Dimensions
233x159x12 mm

AHA-BUCH GmbH

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