Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science

Miller, Thomas

ISBN 10: 0133892069 / ISBN 13: 9780133892062

Published by Pearson FT Press, 2014

Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.98. Seller Inventory # G0133892069I4N01

Synopsis:

Master predictive analytics, from start to finish

 

Start with strategy and management

Master methods and build models

Transform your models into highly-effective code―in both Python and R

 

This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R―not complex math.

 

Step by step, you’ll walk...

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About the Author:

THOMAS W. MILLER is faculty director of the Predictive Analytics program at Northwestern University. He has designed courses for the program, including Marketing Analytics, Advanced Modeling Techniques, Data Visualization, Web and Network Data Science, and the capstone course. He has taught extensively in the program and works with more than forty other faculty members in delivering training in predictive analytics and data science.

 

Miller is co-founder and director of product development at ToutBay, a publisher and distributor of data science applications. He has consulted widely in the areas of retail site selection, product positioning, segmentation, and pricing in competitive markets, and has worked with predictive models for over 30 years. Miller’s books include Data and Text Mining: A Business Applications Approach, Research and Information Services: An Integrated Approach for Business, and a book about predictive modeling in sports, Without a Tout: How to Pick a Winning Team.

 

Before entering academia, Miller spent nearly 15 years in business IT in the computer and transportation industries. He also directed the A. C. Nielsen Center for Marketing Research and taught market research and business strategy at the University of Wisconsin–Madison.

 

He holds a Ph.D. in psychology (psychometrics) and a master’s degree in statistics from the University of Minnesota, and an MBA and master’s degree in economics from the University of Oregon.

 

 

Bibliographic Details

Title: Modeling Techniques in Predictive Analytics ...
Publisher: Pearson FT Press
Publication Date: 2014
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket