Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews

Jean Bystedt

ISBN 10: 0972529012 / ISBN 13: 9780972529013

Published by Paramount Market Publishing, 2003

About this Item

Seller Inventory # 0972529012-3-35037667

Bibliographic Details

• Title: Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
• Publisher: Paramount Market Publishing
• Publication Date: 2003
• Language: English
• ISBN 10: 0972529012
• ISBN 13: 9780972529013
• Binding: hardcover
• Illustrator: Fraley, Gregg
• Condition: Good
• Weight: 20 ounces

About this title

Synopsis

Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This guide will enhance and broaden the work of moderators who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.

About the Author

Jean Bystedt, Siri Lynn, and Deborah Potts, Ph.D. met on the path of professional exploration and growth in the early 1990’s. All three are independent qualitative research and creativity consultants who collaborate frequently with one another on strategic marketing and new product initiatives. They are active members of the Qualitative Research Consultants Association (QRCA) and the Creative Education Foundation, senior trainers at RIVA Moderator Training Institute, and leaders at the Creative Problem Solving Institute (CPSI). They are united in a strong desire to contribute to best practices and advance the level of professionalism and innovation within the field of qualitative research. Jean is the principal of J. Bystedt & Associates in Chicago, IL. In her non-business hours she unashamedly indulges in numerous personal passions including: improvising, singing, studying art history, attending theatre, and listening to jazz. Siri is the principal of Idea Exchange in Fairfield, CT. When not doing project work, Siri manages to enjoy lots of vacations, social events, and at least one or two classes or conferences a year, all under the guise of challenging and expanding her thinking. Deborah is the principal of Deborah Potts & Associates, based just outside of Louisville in Prospect, KY. In her spare time, she loves being out-of-doors —hiking, biking, swimming, boating, or just plain walking. She’s also making herself at home in Kentucky, attending any bluegrass music event she can find.