Title: Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews
Publisher: Paramount Market Publishing, Inc
Publication Date: 2010
Language: English
ISBN 10: 0983043620
ISBN 13: 9780983043621
Binding: paperback
Illustrator: Gregg Fraley
Condition: Acceptable

About this title

Synopsis

Focus groups require mastery of many techniques in order to keep them from fading. Moderating to the Max provides focus group leaders with detailed instructions for more than 20 techniques that will deepen findings and bring life to focus groups. From perceptual mapping to personification, you will never again have to guess whether a technique is the right one for a particular focus group. This guide will enhance and broaden the work of focus group moderators who already have a good foundation. Myriad examples and illustrations emphasize focus group "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations. Specific techniques covered in detail, including sample scripts for introducing them, include: Hats ... Debate ... Product Sort Laddering ... Mindmapping ... Collage Storytelling ... Drawing ... Visualization Line-Up ... Hitting the Mark ... Four Square Party/Family of Brands ... Draw the User Pass the D

About the Author

Jean Bystedt, Siri Lynn, and Deborah Potts, Ph.D. met on the path of professional exploration and growth in the early 1990s. All three are independent qualitative research and creativity consultants who collaborate frequently with one another on strategic marketing and new product initiatives. They are active members of the Qualitative Research Consultants Association (QRCA) and the Creative Education Foundation, senior trainers at RIVA Moderator Training Institute, and leaders at the Creative Problem Solving Institute (CPSI). They are united in a strong desire to contribute to best practices and advance the level of professionalism and innovation within the field of qualitative research.

"About this title" may belong to another edition of this title.

Store Description

This book is being offered by Goodwill, a non-profit organization. All funds raised are used to support the Goodwill which provides quality, effective employment training and basic education to individuals experiencing significant barriers to economic opportunity. Because Jobs Change Lives. Proceeds from the sale of these goods and financial donations from the community make it possible for us to operate our free job training programs. Your donations and purchases help support these important programs and make the community a better place for all of us.

Visit Seller's Storefront

Seller's business information

Seattle Goodwill Industries
700 Dearborn PL S, Seattle, WA, 98144, U.S.A.

Sale & Shipping Terms

Terms of Sale

Returns are accepted according to the Abebooks Returns Policy. We respond to all inquiries within 2 business days.

Shipping Terms

We ship everything within 48 hours, and all our orders are shipped via UPS Mail Innovations. Please let us know if you have any questions or concerns. Customer satisfaction is our top priority.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 3.99	US$ 6.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.