Paperback. Pub Date: 2015-08-01 Pages: 417 Language: Chinese Publisher: China Development Press. Modern Advertising (4th edition) In the 3rd edition retained the overall style and character. based on the framework of our book and chapter content greater revised. updated content of nearly 40%. Specific revision follows. First. the structure of the book is optimized adjustment. Chapter 4 of the original advertising programs and Chapter 5. advertising goals and budget. prepared for the merger Ch.

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Bibliographic Details

Title: Modern Advertising (4th Edition)(Chinese Edition)
Publisher: China Development Press
Publication Date: 2015
Language: Chinese
ISBN 10: 7517703404
ISBN 13: 9787517703402
Binding: paperback
Condition: New

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Paperback. Pub 2015-08-01 417 Chinese China Development Press. Modern Advertising (4th edition) In the 3rd edition retained the overall style and character. based on the framework of our book and chapter content greater revised. updated content of nearly 40%. Specific revision follows. First. the structure of the book is optimized adjustment. Chapter 4 of the original advertising programs and Chapter 5. advertising goals and budget. prepared for the merger Chapter 4. advertising plan. objectives and budget; the original Chapter 6. the advertisement information processing and Section 7 Chapter advertisement information cognition and emotional response to prepare for the merger. consumer advertising information processing and emotional responses. And these chapters for a more substantial modifications. At the same time. delete the original boo...

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